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Blog
Practical notes on downloadable material: what works as a lead magnet, what length to choose, what you may do with machine-written content, and how to check it before publishing.
Client material instead of the tenth email with the same answer
Every service business has a list of questions that keep returning. Answering them afresh costs a dozen or so unbilled hours a month — and it is a cost you can actually measure.
Read →Machine-written content — what you may actually do with it
The copyright question has an uncomfortable answer: in most jurisdictions purely machine-generated text is probably not a protected work. What that means in practice for a company that wants to sell it.
Read →How long should a business guide be
Length is a decision, not an ambition. Three ranges, three different uses — and one mistake that repeats with every first piece of material.
Read →How to check machine-written content before it goes out under your name
Not by reading the whole thing with a furrowed brow. By looking for four specific things that break most often — in the order that finds them fastest.
Read →PDF, EPUB or DOCX — what to send a client
Three formats doing three different jobs, none of which replaces the others. A short guide: what to send, what to read on a device, and what to use when someone has to add something.
Read →A lead magnet that collects addresses — and one that just takes up space
The difference is not the subject or the length, but whether the material closes one specific thing the reader has on their plate today. Four checks you can run before publishing.
Read →Be first in when we launch
Join the waitlist. We'll write once, on launch day, with a link to order.