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What comes up while making material: what works, what breaks, and what to check before sending it out.
Client material instead of the tenth email with the same answer
Every service business has a list of questions that keep returning. Answering them afresh costs a dozen or so unbilled hours a month — and it is a cost you can actually measure.
Read →How long should a business guide be
Length is a decision, not an ambition. Three ranges, three different uses — and one mistake that repeats with every first piece of material.
Read →How to check machine-written content before it goes out under your name
Not by reading the whole thing with a furrowed brow. By looking for four specific things that break most often — in the order that finds them fastest.
Read →Be first in when we launch
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